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Tesco UK announced Monday that it was launching a new private brand for baby products called Tesco Loves Baby.
In a release on the company’s website, Tesco said it improved the range of its baby and toddler items, along with new products, to be collected under the Tesco Loves Baby Brand. The brand is notable for its red heart logo.
“This heart is our guarantee that the product … has been created by our experts to give you and your baby the best possible care … at the price you expect from Tesco,” the company said on its website.