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Home » Tesco Launches Baby Brand
Retailer News

Tesco Launches Baby Brand

By Chris Freeman
January 14, 2013
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KEYWORDS private label / Tesco / private brands / store brands / baby care
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Tesco UK announced Monday that it was launching a new private brand for baby products called Tesco Loves Baby.

In a release on the company’s website, Tesco said it improved the range of its baby and toddler items, along with new products, to be collected under the Tesco Loves Baby Brand. The brand is notable for its red heart logo.

“This heart is our guarantee that the product … has been created by our experts to give you and your baby the best possible care … at the price you expect from Tesco,” the company said on its website. 

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Chrisfreeman-plb
Chris Freeman became editor of PLBuyer magazine in 2012 after spending more than 20 years in newspaper and magazine publishing, most recently as the business editor for a newspaper and B-to-B magazine in the Chicago suburbs. He graduated with a communications degree from the University of Akron and can be found cheering on his beloved Chicago Blackhawks throughout the winter months.

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