Channels / Grocery

Giant Eagle Pushes Freeze Through Winter

January 10, 2013

Giant Eagle said it would continue its Low Price Lock campaign through the winter months to help bring consumers “a degree of predictability in family budgets,” the retailer said in a news release.

The program began in October and froze prices on private label and national brand products from categories across the store. A spokesman for the retailer said that many of the items on the list since October will continue to have their prices frozen, while more products have been added.

“Due to the positive customer response to our Low Price Lock during the holiday season, we are freezing prices all winter long,” Giant Eagle Senior Director of Corporate Communications Rob Borella said in the release. “We have added hundreds of new products often on shoppers' lists.”

Giant Eagle has 230 supermarkets and 182 fuel and convenience stores with about $9.9 billion annually in sales.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Chris Freeman

You must login or register in order to post a comment.



Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px