Daymon Worldwide announced Wednesday that it named Kimberlee Marsh as its division vice president of North America private brand development.

Marsh joins fellow division VP Bharat Rupani on the executive team and will report directly to CEO Carla Cooper. She has worked in sales, business development and category management at Kellogg, Kraft, Gillette and ACNielsen. Most recently she was the vice president of sales for Kellogg’s Eastern Region.

“We’re thrilled to have Kim join the Daymon Executive Leadership Team,” Cooper said in a news release. “She is well known in the industry for her expertise, innovation and dedication to both customers and colleagues. Those qualities fit perfectly with our mission to continue driving private brand growth, and as a result, I’m confident she will play a key role in helping our customers take their private brands to the next level.”

“Strategically managed, Private Brands can offer effective and profitable ways to generate growth, as well as fresh opportunities for connecting with consumers for the long haul,” Marsh said in the release. “I think there is tremendous potential for ongoing growth in private brands.”