Company: Publix
Brand: Publix
Category: Soup
Launch Type: New Variety/Range Extension
Price: $4.99
Package Type: Tub
Publix Crab & Corn Chowder is a hearty chowder of crab meat, sweet corn and potatoes simmered in delicate cream, flavored with butter and a hint of bacon. This microwaveable product retails in a 10-oz. pack.
Did you enjoy this article? Click here to subscribe to Private Label Buyer.
The following stories were the top 10 most-read items posted to the PLBuyer website during the month of April—and we’ve collected them here for quick and easy review. Click through to read the full stories.
Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.
The May 2013 Issue of Private Label Buyer includes a cover story on deli choices, as well as Category Insights on milk and juice and cheese products. Check it out today!
No brand is immune to crisis.
WILL YOU BE READY?
With access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.
More