Merchandising Report - Ethnic Foods

Bringing International Flavors Home

December 7, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

Each month, PLBuyer brings you a different Merchandising Report, which will give you a snapshot of private label ads and key facts for a particular category or product segment.

This issue looks at what is happening in ethnic foods.

See the various ethnic foods that A&P, Albertsons, Meijer and SaveMart were featuring in their ad circulars during August.

Also, scan some key facts on the ethnic foods category.

These monthly reports are compiled with data supplied by Chicago-based research firm Market Track, and Mintel International Group, Ltd.

FEATURED ETHNIC FOODS

A&P Newark


NEWARK, N.J.

A&P was featuring its America’s Choice 24-ounce pasta sauce in assorted varieties for 88 cents with its loyalty card in mid-October.

Albertsons Phoenix

PHOENIX

Albertsons was featuring its Carlita 12-count taco shells or 12-ounced sliced japalenos at 10 for $10 in mid-October.

Meijer Chicago

CHICAGO
Meijer was featuring its Meijer soft tortillas for 99 cents for a 10-count pack,
and for 74 cents after an mPerks coupon, in mid-October.

Savemart Reno


RENO, NEV.
SaveMart was featuring its Sunny Select refried beans in a 16-ounce can at a 10 for $10 offer in mid-October.


ETHNIC FOODS FACTS:

U.S. MARKET SIZE: Ethnic foods sales were estimated to reach $2.95 billion in 2011, a gain of 3.5 percent from 2010.

GROWTH PROSPECTS: Ethnic foods sales are expected to rise between 5 percent and 6 percent annually through 2016, reaching $3.9 billion by 2016.

BREAKING DOWN THE MARKET: Mexican/Hispanic and Asian food brands dominate the category, with private label share only reaching 6.8 percent in 2011, in part from what Mintel says might be “a perceived lack of authenticity, which could be remedied through a slight shift in positioning.”
 

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

September 2013 New Non-Food Products

This month’s new non-food products include soft chews for dogs, bottle labeling technology, skin-care products, eyebrow razors, and baby-safe laundry detergent.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

THE MAGAZINE

Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

Table Of Contents Subscribe

NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

plbuyer superstore logo

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40px