Delhaize America Company's Food Lion supermarkets will be bringing back its Store Brand Super Sale on Jan. 11-Feb. 7.
The sale awards shoppers coupons off their next order when they buy private brands. For example, if a shopper buys 10 private label products, they will save $2.50. Shoppers can save up to $10. There is a minimum purchase of four private label products and a maximum of 40.
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This month’s new food products include mini cheesecakes and pastries, microwavable rice, couscous, pickled garlic, barbecue sauces and rubs, salsa, jerky, and English toffee.
Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.
The June 2013 Issue of Private Label Buyer includes a cover story on the PLBuyer PLB 360 conference, as well as Category Insights on frozen food and meats and general merchandise. Check it out today!
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