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Perception Research Services has announced the promotion of Jenic Mantashian to vice president of qualitative research.
In this role, Jenic will oversee PRS’ global Qualitative business, including full responsibility for P&L and the management and training of PRS’ Qualitative team, which includes 10 in-house moderators and over 25 Qualitative professionals across North America, Europe & Asia.
"Jenic is passionate about helping our clients 'win at retail,' and she has been exceptional in helping PRS utilize new approaches, such as PRS Mobile Eye-Tracking, Quali-Quant and Facial Coding, to gain deeper insights into shopper behavior," said Scott Young, president of Perception Research Services, in a news release.