\Broder Bros. Co., the nation’s largest distributor of private label and retail apparel brands and merchandise to the imprinting, embroidery and promotional product industries, has named a new CEO.

Norman Hullinger, who had been the chief operating officer at the company, was named CEO on Friday. He has been with Broder Bros. for a decade and had been serving as the company’s interim CEO since late August.

“With this permanent appointment, we will have the consistency of leadership and skills required to accelerate the company’s turnaround,” Broder’s Board of Directors member David Simon said. “We expect to add resources in the coming months so that Broder can better serve its customers and vendor partners are we grow the company both organically and through acquisitions.”

Among the private-label brands offered by Broder Bros. are Devon & Jones, Chestnut Hill, and Harriton.