News / Retailer News

Walmart Leaves Great Value Behind In Japan

December 18, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

A report from the Nikkei newspaper in Japan last week says that Seiyu, the Japanese division of Walmart, will create two new private brands of groceries as it transitions away from the retailer’s Great Value flagship private brand.

The report said that Great Value, which was introduced in Japan in 2005, will be phased out “because the company feels that its image has become vague, both in terms of pricing and product quality.”

It is not the first time that Walmart has phased out Great Value internationally. It did the same in Brazil in the past three years, transitioning from Great Value to Bom Preco, which means “good price” in Portuguese.

Seiyu said it would sell about 120 items under the new brand labels, including cup noodles, beverages, liquor and frozen foods, in 371 stores nationwide. According to Nikkei, it plans to expand the brands to 500 items next year and triple its private label sales overall by 2015.

Products in one of the brands will feature only items that at least 70 percent of consumers surveyed rated as “good” in terms of taste and price, the report said. Products will sell for 10 percent to 20 percent less than national brands. 

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Chris Freeman

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

THE MAGAZINE

Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

Table Of Contents Subscribe

NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

plbuyer superstore logo

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40px