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Some might perk up at the news that even more private label Starbucks coffee will be available soon. The global coffee chain has announced plans to open more than 3,000 new stores in the Americas region by 2017.
“Starbucks will have more than 20,000 retail stores on six continents by 2014 and more than 200,000 points of global CPG distribution by 2015,” chairman, president and CEO Howard Schultz said at the company’s 2012 Investor Conference. “I am personally committed to seeing Starbucks deliver the innovation, execution and elevated customer experience necessary to achieve both these goals and remain one of the world’s most trusted and admired consumer brands.”
John Culver, president, Starbucks China and Asia-Pacific, said his region – the company’s fastest growing retail store market – will approach 4,000 stores by the end of 2013, including 1,000 in Mainland China, 1,000 in Japan, 500 in Korea and its first store in Vietnam. Culver highlighted China as Starbucks most successful new market entry to date, and announced that China is expected to become Starbucks largest market outside of the U.S. in 2014 and is on plan to have 1,500 stores in 70 cities in 2015.
Additionally, Starbucks announced plans to eventually offer handcrafted Teavana tea beverages at Starbucks stores. Starbucks announced its acquisition of Teavana on Nov. 14. Starbucks VIA Ready Brew, K-Cup packs and its new Verismo System combine to create the most complete line-up of premium single-serve options in the global coffee industry, the company said.