Channels / News / Grocery

Exclusive: Publix Blows Out Promotions

November 28, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

Although most of the retailers followed by Chicago-based market research firm Market Track exclusively for PLBuyer’s eReport showed declines in private label promotions from a year ago, the significant news came on the plus side.

Publix blew out its private label promotions last week, the Market Track research showed, an astonishing 1,434 percent gain year-over-year. Last year at this time, Publix released one flyer of four pages with its promotions, while this year it released flyers of six and 20 pages, along with a notable amount of private label promotions in this year’s sections, the research found.

Walgreens also showed major gains in promotions from last year, with a 35.8 percent jump.

On the down side, Rite-Aid had the largest decline with 44.3 percent fewer promotions than a year ago. CVS (-29.5%) and A&P (-27.8%) were among the other leading decliners.

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Chris Freeman

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

Table Of Contents Subscribe

Innovation

Which private label category is currently seeing the most innovation?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px