Categories / Personal Care

Aldi Private Label Wipes Honored

October 25, 2012
/ Print / Reprints /
/ Text Size+

Aldi’s Lullabies private label moist wipes have been awarded the Winner’s Seal of Approval by the Parent Tested Parent Approved group, the largest volunteer parent testing community in North America.

The Lullabies moist wipes were tested by parents in their homes to ensure they were chosen on merit and consumer experience rather than commercial considerations, a news release from PTPA and Aldi stated.

“We are pleased that PTPA Media has recognized ALDI Lullabies Moist Wipes as Parent Tested Parent Approved,” said Chuck Youngstrom, president, ALDI. “We work hard to ensure that ALDI exclusive brand products meet or exceed the national name brands on quality, and this further proves that award-winning products do not have to come with a high price tag. People would not keep coming back to ALDI, if we didn't offer exceptional, premium products.”

Aldi Lullabies wipes

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Chris Freeman

You must login or register in order to post a comment.



Image Galleries

October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px