Safeway’s Vons, Chevron Launch Loyalty Program

October 24, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

Safeway’s Vons division has joined with Chevron to launch a loyalty rewards program in southern and central California.

Customers who earn gas rewards by shopping with their VonsClub card at Vons stores and their ValuePlus card at Pavilions stores can save as much as 20 cents a gallon at participating Chevron and Texaco locations.

"Safeway listens to our shoppers and we understand the importance of stretching their grocery dollars and saving at the pump," said Mir Aamir, president of customer loyalty and digital technologies at Safeway. "By teaming up with Chevron, we're able to thank our customers with an innovative rewards program that makes these two frequent and critical purchases even easier and more affordable."

Under the program, for every 100 points earned by shopping at Vons and Pavilions stores, customers receive a 10 cent a gallon gas reward. It is available in areas including Fresno, Bakersfield, Los Angeles and San Diego.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Chris Freeman

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

November 2014 New Non-Food Products

This month's new non-food product are bottles and hair care.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px

PLB Marketplace