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OfficeMax Unveils Next Generation of TUL

October 12, 2012
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Naperville, Ill.-based OfficeMax rolled out four new pens Friday in a second generation refresh of its premium private label TUL brand.

The pens are available at stores nationwide and at the company’s website,, in single and multi packs, ranging in price from $1.99 to $20.99.

They include a retractable gel pen, to provide skid-free writing and with an extra-long rubberized grip the company said in a news release; a rollerball pen with quick drying ink that reduces smearing; a retractable ballpoint pen with smooth ink to reduce drag and help lessen writing fatigue; and a marker pen, with a fiber tip to enable precision writing and quick-drying ink to reduce smears.

“Over the past eight years, TUL has become the preferred premium brand of writing instruments and desk accessories for many of our customers because of the great design, performance, and value it provides,” OfficeMax Executive Vice President Ronald Lalla said in the release. “Our new collection of TUL pens provides both consumers and business customers with multiple designs that deliver exceptional writing experiences time and time again.”

OfficeMax launched TUL in 2006. It also has premium private label products in its DiVOGA and [IN]PLACE brands.

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