News / Retailer News

OfficeMax Unveils Next Generation of TUL

October 12, 2012
/ Print / Reprints /
/ Text Size+

Naperville, Ill.-based OfficeMax rolled out four new pens Friday in a second generation refresh of its premium private label TUL brand.

The pens are available at stores nationwide and at the company’s website,, in single and multi packs, ranging in price from $1.99 to $20.99.

They include a retractable gel pen, to provide skid-free writing and with an extra-long rubberized grip the company said in a news release; a rollerball pen with quick drying ink that reduces smearing; a retractable ballpoint pen with smooth ink to reduce drag and help lessen writing fatigue; and a marker pen, with a fiber tip to enable precision writing and quick-drying ink to reduce smears.

“Over the past eight years, TUL has become the preferred premium brand of writing instruments and desk accessories for many of our customers because of the great design, performance, and value it provides,” OfficeMax Executive Vice President Ronald Lalla said in the release. “Our new collection of TUL pens provides both consumers and business customers with multiple designs that deliver exceptional writing experiences time and time again.”

OfficeMax launched TUL in 2006. It also has premium private label products in its DiVOGA and [IN]PLACE brands.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Chris Freeman

You must login or register in order to post a comment.



Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts


Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

Table Of Contents Subscribe

NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

plbuyer superstore logo


facebook_40px twitter_40px  youtube_40pxlinkedin_40px