Packaging / Products / Tactics / New Products / New Products: Non-Food

Superclear Label

October 22, 2012
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SUPERCLEAR LABELSuperclear label

SuperClear IML is yet one more great example of innovation from printing company Verstraete. Until recently, the potential of this super transparent solution appeared limited. By using a primer in combination with a UV lacquer, a certain portion of the film’s original transparency was lost. This process also proved to be rather complicated and expensive. Printing company Verstraete now has decisively eliminated these obstacles. If the brand owner wants to switch to a label that has a different shape, there are no more costs required for reprogramming the IML robot. Choosing a partially printed SuperClear label with some areas that still are transparent – and thus invisible – will suffice. This offers injection moulders and brand owners the option to market multiple variations in packaging that were all produced within the existing keyline, and this with maximum flexibility and no changeover costs. With this technique they also are capable of creating the illusion of a floating label. This label only is printed on the upper part of the packaging, something which would be a huge challenge – or even impossible – with a standard white IML label.
— Printing Company Verstraete; Vliegplein 20 – 9991 Maldgem; Belgium; +32 50 301 301; www.verstraete.be
 

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