Merchandising Features
Merchandising Report - Pet Products

Taking Care Of The Family Pets

September 13, 2012
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Each month, PLBuyer brings you a different Merchandising Report, which will give you a snapshot of private label ads and key facts for a particular category or product segment.

This issue looks at what is happening in pet products.
See the various pet products that Ingles, Albertsons, Meijer and Stop & Shop were featuring in their ad circulars during July.
Also, scan some key facts on the pet product category.
These monthly reports are compiled with data supplied by Chicago-based research firm Market Track, and Mintel International Group, Ltd.


dog food sale ad
Ingles was featuring its Laura Lynn Winner’s Best Premium Dog Food 
for $21.48 for a 50-pound bag in late July.
cat litter sale ad
Albertsons was featuring its WholeCare Pet cat litter in 30-pound containers for $7.99 in late July.
cat food sale meijer ad
Meijer was featuring its Main Choice cat food in 18-pound bags for $9.49 in late July.
cat dog toy sale ad
Stop & Shop was featuring a 20 percent discount on all of its Companion Essentials cat and dog toys in late July.


U.S. MARKET SIZE: $18.2 billion for pet food in 2011; $10.5 billion for pet supplies in 2011.
GROWTH PROSPECTS: Sales of pet food generally have remained strong and are expected to grow steadily to 3.7 percent annually in 2015; sales of pet supplies are expected to see modest growth of just below 1 percent through 2016.
WHERE IT SELLS: Supermarkets remain the dominant retailer for pet food products, with drug stores next, but natural supermarkets saw pet food sales grow dramatically, 9.5 percent from 2009-11. To find pet supplies, 82 percent of sales are in retail channels that include pet specialty stores, veterinary clinics, online retailers, and Walmart. Supermarkets and other FDMx channels have seen sales and share slip the past two years.

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