Tim Willke, a former executive at Nielsen, has been named an executive vice president at Perception Research Services International, the Fort Lee, N.J.-based company announced.

Willke spent most of his career with BASES, eventually leading the company’s European business from 2002-06, its North American business for a year after that, then becoming global president until 2009. For the past three years he led Nielsen’s global work with Colgate-Palmolive. He will report to PRS President Scott Young.

“I believe in PRS’ ability to help marketers ‘win at retail’ around the world, and look forward to building on that success,” Willke said in a news release.