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Exclusive: Walmart Displays Maximum Increase In Its PL Promotions

August 22, 2012
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This week, nearly 70 percent of retailers tracked by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport saw decreases in their private label promotions when compared with the corresponding week last year.

Lakeland, Fla.-based Publix (-55.0%) witnessed a significant decline in its private label promotions when compared with the previous year. Jacksonville, Fla.-based Winn-Dixie (-35.7%) and Pleasanton, Calif.-based Safeway (-21.1%) were among the other retailers that experienced significant drops in their private label promotions year-over-year.

Out of the few retailers with increases, Bentonville, Ark.-based Walmart (+91.5%) displayed the biggest boost in its private label promotions when compared with the same week last year. San Antonio, Texas-based H-E-B (+50.2%) and Deerfield, Ill.-based Walgreens (+22.5%) also saw noticeable increases in their private label promotions, year-over-year.

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally. 

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