- Baby Non-Food Products
- Baking/Cooking Staples
- Household Products
- Kitchen Products
- Paper Products
- Personal Care
- Pet Products
- RESEARCH & AWARDS
The week around the July 4 holiday saw a marked shift in private label promotions for many of the 14 retailers tracked by Market Track exclusively for PLBuyer’s eReport.
Eight of those 14 retailers saw decreases in their private label advertising compared with the same week a year ago. Lakeland, Fla.-based Publix (-94.3 percent) and Salisbury, N.C.-based Food Lion (-84.7 percent) had major drops, while Minneapolis-based Target (-36.8 percent), Camp Hill, Pa.-based Rite-Aid (-29.9 percent), Albertsons-SV (-21.8 percent) and Jacksonville, Fla.-based Winn-Dixie (-21.5 percent) all had 20 percent or more drops in their promotions from a year ago.
Montvale, N.J.-based A&P had the largest increase of the group, with 32.8 percent more promotions than a year ago. Deerfield, Ill.-based Walgreens continued its stretch of increased private label promotions as well, up 27.5 percent from a year earlier, while Woonsocket, R.I.-based CVS (+20.8 percent) also showed a significant increase.
Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.