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West Chicago, Ill.-based Jel Sert Company has bought three functional beverage brand names from Solis Brands Inc.
Jel Sert acquired the Super C, Pure Kick, and Zoic brands from Solis, the company announced Friday. It said in a news release announcing the deal that the acquisition would allow Jel Sert to provide “functional beverage options with brands that have been established in the marketplace.”
“The addition of the Super C and Pure Kick brands will build on our strong position as a leading branded powdered soft drink manufacturer and allow us to leverage our existing innovation, marketing, and distribution capabilities,” Jel Sert President Ken Wegner said in the release.
Jel Sert will immediately take over responsibilities for sales and distribution of the brands. For questions on sales of all three products, call the Jel Sert customer service department at 800-323-2592.