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This week, nine out of the 15 retailers tracked saw decreases in their private label advertising when compared with the corresponding week last year, according to data provided by Market Track exclusively for PLBuyer's eReport.
Salisbury, N.C.-based Food Lion (-51.1%) witnessed the highest decline in its private label promotions this week when compared with the corresponding week last year. Other retailers who saw noteworthy declines in their private label promotional share year over year for the same week include Woonsocket, R.I.-based CVS (-35.3%), Lakeland, Fla.-based Publix (-32.5%) and Camp Hill, Pa.-based Rite-Aid (-27.0%).
Bentonville, Ark.-based Walmart (50.6%) saw the most significant growth in its private label promotions compared to the same week last year. Deerfield, Ill.-based Walgreens (46.9%) showed a noteworthy increase in its private label promotions for the same week. Giant-Landover (23.9%) and Cincinnati-based Kroger (16.3%) also had notable growth in their private label promotions this year.
Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.