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Family Dollar Gets New Private Brands Chief

June 29, 2012
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Matthews, N.C.-based Family Dollar has hired former Delhaize America executive Tammy DeBoer as the company’s new vice president of private brands and merchandise initiatives.

The company’s divisional vice president of private brands, Mary Rachide, has resigned and her last day with the company was Friday.

Chris Durham, president of My Private Brand, worked at Delhaize America's Food Lion division while DeBoer was coming up through the company. He said her hiring was a strong move for Family Dollar.

"Tammy is one if the brightest retail executives I know," he said. "Her extensive Delhaize experience will be a great asset to the Family Dollar private brand program. She is the rare retailer who can deliver on strategic planning and tactical excellence."

In Rachide’s three-plus years in the position, Family Dollar’s private label sales grew 130 percent and the company launched or refreshed 15 brands, with more on the way to the shelf soon.

Rachide said when she was hired that the company set goals to double their consumable sales and reach $2 billion in private label sales, both of which were exceeded in fiscal 2011.

“So I started to look at what might be next,” she said. “I leave Family Dollar feeling really good about the company, and I think the company feels really good about what we’ve been able to do over the past three years.”

DeBoer brings plenty of experience to the position, having last served as the vice president of Delhaize America’s Bloom banner. She helped Bloom to its most profitable year ever in 2009 and made a pair of national lists as a top female in the grocery industry.

She spent nearly three years in charge of Bloom and was the vice president of operations for a division of Food Lion before that, managing 235 stores and 13,000 employees.

DeBoer spent some time working with Rachide on the transition, Rachide said.

As for Rachide, she said she had her sights set on a new challenge ahead.

“I’m looking for a compelling business challenge,” she said. “I want to be in a position to make a major impact on the business … So I could stay in the [private label] space, or maybe be in more of a marketing or strategic role.”

Rachide conference picture

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