Retailer News / News

Exclusive: Kmart Sees Almost 100 Percent Increase In PL Promotions

June 28, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

This week, eight out of the 14 retailers saw decreases in their private label advertising when compared withthe corresponding week last year, according to data provided by Market Track exclusively for PLBuyer's eReport.

Jacksonville, Fla.-based Winn-Dixie (-48.2%) witnessed a significant decline in its private label promotions this week when compared with the same week previous year. Landover, Md.-based Giant-Landover (-34.8%) and San Antonio, Texas-based H-E-B (-33%) also saw notable declines in their private label promotions year over year for the same week.

Hoffman Estates, Ill.-based Kmart, part of Sears Holdings Corp., (+98.9%) saw a considerable increase in its private label advertising when compared with the same week previous year. Besides Kmart, Lakeland, Fla.-based Publix (+45.7%) and Minneapolis-based Target (+40%) also saw notable increases in their private label promotional share year over year for the same week.

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.

Promotions table June 28

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Lynn Celmer

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

November 2014 New Non-Food Products

This month's new non-food product are bottles and hair care.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px

PLB Marketplace