- Baby Non-Food Products
- Baking/Cooking Staples
- Household Products
- Kitchen Products
- Paper Products
- Personal Care
- Pet Products
- RESEARCH & AWARDS
This week, 8 out of the 14 retailers saw decreases in their private label advertising when compared with a year ago, Market Track exclusively told PLBuyer’s eReport.
Lakeland, Fla.-based Publix (-41.3%) witnessed the highest decline in its private label promotions this week when compared to the corresponding week prior year. Other retailers who saw noteworthy declines in their private label promotional share year over year for the same week include Bentonville, Ark.-based Walmart (-36.3%), Jacksonville, Fla.-based Winn-Dixie (-30.5%) and Cincinnati-based Kroger (-26.7%).
Minneapolis-based Target (+44.8%) and H-E-B (+30%) saw notable increases in their private label advertising year over year for the same week.
Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.