Quick trips are very important for retailers to consider as they represent almost two-thirds of all shopping trips, Terry Lee, founder of Private Brand Advisors told attendees during his keynote speech at PLBuyer’s conference Private Label: The Next Generation, Wednesday, June 6, at the Hilton Chicago.

Lee shared that 16 percent of shopping trips across all retail channels involve the purchase of only one item; 34 percent of all shopping trips represent the purchase of only two items and 50 percent of all shopping trips represent a purchase of five or less items.

“If you put that into context of the number of items typically within a retailer, it’s amazing how many shopping trips are comprised of a relatively small number of items," says Lee.

The key things that retailers need to concentrate on are:

• Focus on the right categories and price
• Understand your consumers value equation
• Offer marketed, differentiated products.
• Find the right mix of products
• Avoid the slippery slope of quality
• Think and act as brand marketers