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Weis Launches Private Label Ice Cream Line

May 30, 2012
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Touting the best of both worlds, Sunbury, Pa.-based Weis Markets this month announced it would introduce five new flavors of its private label ice cream, flavored with some of Tastykake’s most popular products.

The ice cream is made in Weis’ plant in Sunbury. It will feature Weis Quality/Tastykake ButterScotch Krimpet, Weis Quality/Tastykake Cream-filled Chocolate Cupcake, Weis Quality/Tastykake Coconut Junior, Weis Quality/Tastykake Peanut Butter Kandy Kake, and Weis Quality/Tastykake Koffee Kake.

“As a locally focused retailer, our private brand team is always looking for opportunities to work with well-known, high-quality local suppliers,” Weis Markets’ Director of Private Brands Regina Tator said in a news release. “Weis Quality Tastykake Ice Cream is a perfect example of our approach.”

Weis products 65 flavors of Weis Quality ice cream, sherbet and frozen yogurt. The company sells 6,700 private brand products through its 159 markets.

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