Industry News / Categories / Retailer News / Baking/Cooking Staples / News

Wegman's Launches Gluten-Free Lines

May 29, 2012
KEYWORDS gluten-free / Wegmans
/ Print / Reprints /
/ Text Size+

Rochester, N.Y.-based Wegmans Food Markets announced that it has launched its own line of gluten-free products that will appear in the Nature’s Marketplace section of the grocery store, as well as the regular aisles for pasta and baking.


Among the products are gluten-free spaghetti, fusilli, penne, and elbows. There also are mixes for gluten-free vanilla cake, chocolate cake, cookies, and double chocolate brownies.


The company said in a news release that it spent a year testing and tweaking the recipe formulas. Products arrived in stores this month, which is Celiac Awareness Month.


“We see more gluten-free products every year, and the quality keeps improving,” said Charlie Gardner, category merchant for Wegmans’ Nature’s Marketplace, in the release. “The gluten-free area has grown from a 12-foot section to several aisles in the Nature’s Marketplace department of the store. There are about 1,700 different (gluten-free) Wegmans brand items alone, from orange juice to ketchup.”

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.



Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px