News / Omnichannel

Daymon Launches Private Brand App

May 22, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

Calling it the world’s first private brand mobile app, Daymon Worldwide on Tuesday announced that it would make iDaymon available for iPhone, iPad and Android platforms.

 

The Stamford, Conn.-based company made the announcement at the Private Label Manufacturers Association’s World of Private Label trade show in Amsterdam. The mobile app features access to private brand resources and consumer insights, the company said in a news release, along with industry news and events.

 

“Private brands will continue to be a source of growth for retailers around the world, and with that growth comes the need for more and better information,” said Andres Siefken, chief marketing officer for Daymon Worldwide, in the release. “Large national and international brands usually have access to a wealth of research and insights, and our goal is to make sure that private brands have the same advantage that comes from real-time access to information.”

 

The app is available at www.idaymon.comor in the iTunes store.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

August 2014 New Food Products

This month’s new food products are organic coffee, hatch green chili tzatziki, cultured soy, kernel cooking oils, snack seasoning, thin Swiss cheese, tea and lemonade blend, crispy fish shapes, mole rojo braising sauce, sausage & cheese pita pocket, and chicken club pizza.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB August 2014 cover

August 2014

The August 2014 issue of Private Label Buyer includes articles on non-food grocery items, as well as category insights on store brand spreads, healthcare, and personal care. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px