- Baby Non-Food Products
- Baking/Cooking Staples
- Household Products
- Kitchen Products
- Paper Products
- Personal Care
- Pet Products
- RESEARCH & AWARDS
Nine out of 14 top retailers saw decrease in their private label advertising this week when compared compared with a year ago, Market Track exclusively told PLBuyer’s eReport.
Hoffman Estates, Ill.-based Kmart, part of Sears Holdings (-34.9%) saw the highest decline in its private label promotional share this week when compared to the same week prior year. Besides Kmart, Salisbury, N.C.-based Food Lion (-32.1%), Jacksonville, Fla.-based Winn-Dixie (-30.3%), Pleasanton, Calif.-based Safeway (-28.2%) and Woonsocket, R.I.-based CVS (-22%) also saw notable decreases in their private label advertising for the same week year over year.
San Antonio, Texas-based HEB (+32.7%) saw a significant increase in its private label promotions for the same week year over year. Apart from HEB, Montvale, N.J.-based A&P (+18.3%) also witnessed noteworthy increase in its private label share.
Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.