Catching Up With Chris

Changes Are Blooming

May 9, 2012
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chris freeman private label buyer headshotSpring has brought a change in the seasons, and here at PLBuyer, we’re experiencing our own changes.

I began work as the new editor of this magazine last month, bringing years of experience in business magazines and newspapers to this job. That provided me the opportunity to run into private label products, retailers, and suppliers in my past. But I’ve quickly learned that as much as I thought I knew about this industry, there is far more knowledge to be gained.

What you will continue to see throughout the pages of this magazine each month is the best coverage in the industry on private label retailers and suppliers. There will be stories profiling retailers and their private label strategies, such as this month’s cover story on Sprouts Farmers Market. There will be Category Reviews that break down trends within each product category so you can quickly and easily see where the private label market is headed.

We’ll discuss merchandising, packaging and provide unique features such as our Consumer Survey and this month’s Walk Down the Aisle.

But our reach will continue to extend far beyond the print pages in your hands.

Our newly redesigned website provides a cleaner, easier way for you to find information at your speed, your time and your terms. All the latest news in the private label industry is at your fingertips, along with features from previous magazines and data that you need to make decisions on the job every day.

Our twice-weekly PLBuyer eReport brings the news directly to your inbox on Tuesdays and Thursdays, while our PLBuyer SuperStore continues to grow and innovate, allowing retailers to virtually browse through the aisles to find suppliers and products that make their strategies work.

Our job is about connections, and we’ll increase our focus on making those connections through our social media outlets. Our Twitter and Facebook pages will allow you to follow our reports from events throughout the year, along with the key news of the day, while our LinkedIn page will be the premier place to meet and network with individuals throughout the industry.

It’s our way of bringing retailers and suppliers together in the industry, to provide interesting and valuable stories and information to both ends of the private label industry in the way that you want it and at the time when you need it.

My biggest role in this project will be to find stories.

Your stories.

We all have them, and there’s a good one for everyone to tell. We just need to find them, to talk about them and give other people the chance to hear our stories.

So don’t be afraid to call, email, or stop up and see me anywhere along the way to talk with me about your story. Not every story will appear in next month’s issue, but I’ll be eager to listen to each of them and find out if we can tell your story.

And yours.

 And yours, too. 

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