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Exclusive: Walgreens Continues PL Promotion Push

May 3, 2012
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Nine of the 14 retailers researched by Chicago-based Market Track saw decreases in their private label advertising this week compared with a year ago, the company exclusively told PLBuyer’s eReport.

HEB (-40.5%) and Minneapolis, Minn.-based Target (-39%) saw the largest drops in year-over-year promotions this week. Winn-Dixie (-28%), Kmart (-22.3%), CVS (-21.8%) and Kroger (-20.1%) all saw declines of 20 percent or more in private label advertising from a year ago.

By contrast, Walgreens continued to push its private label promotions forward. After gains of 20 percent and 190 percent in the previous two weeks, the drugstore saw private label promotions rise 68.8% this week from a year ago. Rite-Aid (+46.2%) and Albertsons-SV (+36.6%) also saw significant gains in private label promotions from a year ago.

 Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally. 

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