- Baby Non-Food Products
- Baking/Cooking Staples
- Household Products
- Kitchen Products
- Paper Products
- Personal Care
- Pet Products
- RESEARCH & AWARDS
Eight out of the 14 retailers saw increase in their private label advertising this week when compared to the corresponding week last year, according to research done by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport.
Minneapolis, Minn.-based Target (+65.1%) and Bentonville, Ark.-based Walmart (+64.2%) witnessed significant increase in their private label promotions for the same week year over year. In addition, Winn-Dixie (+53.2%) and A & P (+40.6%) also witnessed prominent increase in their Private Label share.
For the third consecutive week, Salisbury, N.C.-based Food Lion (-29.3%) witnessed the highest decline in its private label promotions for the same week year over year. Apart from Food Lion, Woonsocket, R.I.-based CVS (-27.7%) and Giant-Landover (-22.5%) also saw a notable decrease in their Private Label advertising this week when compared to the same week prior year.
Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.