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Exclusive: Walgreens Sees Triple Digit Jump In PL Promotions

April 19, 2012
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Seven out of the 13 retailers saw increase in their private label promotions this week when compared to the corresponding week last year, according to research done by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport.

Deerfield, Ill.-based Walgreens (+190.1%) saw a huge jump in its private label promotions for the same week year over year. Walgreens dropped a 16-page flyer against a 12-page flyer this week having substantial presence of private label promotions compared to last year. Woonsocket, R.I.-based CVS (+51.9%) and Cincinnati, Ohio-based Kroger (+40.5%) also witnessed a significant increase in their private label shares.

This week, Salisbury, N.C.-based Food Lion (-40.5%) witnessed the highest decline in its private label promotions for the same week year over year. Apart from Food Lion, Giant-Landover (-30.3%) also saw a significant decrease in its private label advertising this week when compared to the same week in the previous year.

Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally. 

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