Exclusive: Target, Walmart See Over 50 Percent Decline in PL Promotions

April 5, 2012
KEYWORDS supermarket
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The majority of the retailers saw decrease in their private label promotions this week when compared to the corresponding week last year, according to research done by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport (Subscribe Here).

Minneapolis-based Target (-58.7%) and Bentonville, Ark.-based Walmart (-52.6%) witnessed more than 50% decline in their private label promotions for the same week year over year. Apart from Target and Walmart, Hoffman Estates, Ill.-based Kmart, part of Sears Holdings (-36.9%), Woonsocket, R.I.-based CVS (-33.4%) and Supervalu-owned Albertsons (-30.9%) also saw a notable decrease in their private label promotions this week when compared to the same week previous year.    

Among the few retailers who saw increase in their private label Promotions for the same week year over year, only Deerfield, Ill.-based Walgreens (+31%) witnessed a noteworthy increase in its private label share.

 Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.  

private label change market track chart


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