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FMI Prepares For Private Brands Summit

April 10, 2012
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Private label products will be front and center at the Food Marketing Institute’s retail show in Dallas at the end of this month.

The Private Brands Summit will take place alongside FMI2012: The Food Retail Show, and will include results from a collaborative report with Buxton that looks at retail private label analytics and provides case studies for determining return-on-investment figures for private label processes.

“This year’s Private Brands Summit goes beyond creating ‘me too’ products and looking at how to successfully compete on more levels than just price,” says Joe McKie, vice president of private brands at FMI.  “When it comes to private brands, knowing your customers is the most critical element for brand owners when developing their brand strategies. Our research, supplier partners, and presenters at the FMI Private Brands Summit indicate that we need to challenge the strategy model for private brands. We have to give customers one more reason to shop and a reason to come back, since price is no longer the unique motivation.”

 The Private Brands Summit will take place April 30 to May 3. For more information, visit www.fmi.org

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