- Baby Non-Food Products
- Baking/Cooking Staples
- Household Products
- Kitchen Products
- Paper Products
- Personal Care
- Pet Products
- RESEARCH & AWARDS
Ten out of the 15 retailers saw decrease in their private label promotions this week when compared to the corresponding week last year, according to research done by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport.
Salisbury, N.C.-based Food Lion (-45.6%) witnessed the highest decline in its private label promotions for the same week year over year. Besides Food Lion, Jacksonville, Fla.-based Winn-Dixie (-37.2%) and Minneapolis-based Target (-34.4%) also saw a significant decrease in their private label advertising this week when compared to the same week previous year.
Hoffman Estates, Ill.-based Kmart, part of Sears Holdings (+51.9%) saw a substantial increase in its private label promotions for the same week year over year. Giant-Landover (+35.2%) also witnessed a noteworthy increase in its private label share.
Market Track’s analysis reflects regional versioning and market specific differences in circulars. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In instances where retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances to give a view of what is happening nationally.