Categories / Merchandising Features / Dairy
Merchandising Report: Dairy

Like No Udder

April 10, 2012
/ Print / Reprints /
ShareMore
/ Text Size+
Trans

Each month, PLBuyer brings you a different Merchandising Report, which will give you a snapshot of private label ads and key facts for a particular category or product segment.

This issue looks at what’s happening in the broad area of dairy.

See the various dairy products Fresh & Easy, Hy-Vee, Meijer and Albertsons were featuring in their
ad circulars during February.

Also, scan some key facts on the dairy category.

These monthly reports are compiled with data supplied by Chicago-based research firm Market Track, and Mintel International Group, Ltd.

 

DAIRY FACTS

  • U.S. MARKET SIZE: $11 billion for milk in 2010; $18 billion for cheese and $6.4 billion for yogurt/yogurt drinks in 2011.
     
  • GROWTH PROSPECTS: 8.4 % growth projected, 2011 through 2014 for milk. 16.5 % growth projected for cheese and 48.7 % growth expected for yogurt and yogurt drinks, 2011 through 2016.
     
  • WHERE IT SELLS: Food, drug, & mass merchandise outlets account for 99 % of milk sales. Supermarkets hold the majority share of the U.S. retail sector for cheese.
     


 

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

Recent Articles by Lynn Celmer

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

Table Of Contents Subscribe

Innovation

Which private label category is currently seeing the most innovation?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px