New on The Shelf

May 1, 2004
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New on The Shelf

3Milk and cookies with Topco
It’s comfort food from Topco this Spring, with the introduction of eight new Food Club Dunksters cookies. The cookies are available in Chewy Chocolate Chip, Lemon Frosted, Molasses, Oatmeal Raisin, Oatmeal, Peanut Butter, Strawberry Filled and Raspberry Filled. And to wash the cookies down, Topco announces Full Circle Refrigerated Soymilk. It is available in three flavors: Plain, Vanilla and Chocolate, and each comes in a sleek 32-ounce plastic bottle and has a shelf life of 150 days. — Topco Associates, Skokie, Ill.
Steakhouse Choice Beef
Albertsons introduces Steakhouse Choice Beef to its supermarkets across the country. The new brand, a high-quality USDA Choice Angus beef, is naturally aged, hand-carved and guaranteed to meet customer expectations on tenderness, juiciness and flavor or the chain will refund the price and replace the cut. — Albertsons, Boise, Idaho
Trader Joe’s baked breads
Trader Joe’s introduces a line of low-carb breads under the Joe’s Lows line. Made with natural ingredients and no preservatives, the breads are pre-sliced. Varieties available include the 18-ounce Cheddar, 24-ounce Cinnamon Walnut, and Garlic loaves. Also available now are Trader Joe’s Mini Bagels, packaged in a 10-ounce plastic bag containing 18 bagels. — Trader Joe’s, Monrovia, Calif.
5Intense-strength cough/cold items
Reese Pharmaceutical Co. carries a line of intense-strength cough/cold items for Chain Drug Marketing Association’s Quality Choice program. Retailers such as Happy Harry’s, Discount Drug Mart, Kinney Drug and Medicap Pharmacies are using the line to offer premium formulations in their lineups. The products were developed to maximize dosage on key ingredients, giving patients a “stronger than leading brand” alternative at a value price. — Reese Pharmaceutical Co., Cleveland, Ohio
Bozzuto’s expands
Cheshire, Conn.-based Bozzuto’s Inc. announces plans to expand its private label as part of a new marketing initiative. The Lifemark brand has been added for private label health and beauty care products. Perishables are on the agenda for growth, and the wholesaler is planning to start a pallet display program to drive store brand sales. — Bozzuto’s Inc. Cheshire, Conn.
Fair Trade Coffee
Giant Food, a unit of Dutch retailer Ahold, has entered a partnership with fair trade certifier TransFair USA to offer five varieties of Fair Trade Certified coffee in its Giant and Super G stores. The coffee is available in five blends — Breakfast Blend, French Roast, Colombian, Sumatran and Sumatran Decaf — and is marketed under the brand name Café JaVaNa. — Giant Food, Carlisle, Pa.
Natural Fat Burner 4
Natural Edge LLC has added a metabolism boost to the meal replacement category with its new Trans Plex Natural Fat Burner formula. The product is an all-natural nutritive meal replacement powder with fat-burning benefits thanks to CLA (conjugated linoleic acid) and Chromium GTF. It contains no Aspartame, no Ace-K, no artificial colors or flavors, and no fillers, preservatives or hydrogenated oils. There are 3 grams of net carbohydrates and 25 grams of pure-blend whey protein in each serving. — Natural-Edge LLC, 2369 West Orton Circle, Salt Lake City, Utah 84119; 800-768-1883
Nacho Cheese Chips for Dogs
Dogmatic Products launches NaChews, a nacho cheese chip for dogs with the same taste as “human-style” nacho tortilla chips but healthier thanks to all-natural ingredients, including packed pork. There are no additives or preservatives in the triangular chips. The product is pork-based with a texture designed to keep dogs’ teeth white while improving gum strength and health. — Dogmatic Products Inc., 866-GO-DOGMA;
Low-carb truffles
Seattle Chocolates introduces Skinny Truffles, a new line of low-carbohydrate truffles with a European chocolate taste profile. Each truffle contains only 0.3 to 0.5 grams of net effective carbohydrates, depending on the flavor. The truffles are available in three flavors – Milk Chocolate with Almond, Dark Chocolate with Espresso and Milk Chocolate with Mint. The truffles are individually wrapped and packaged in a 3.5-ounce, re-sealable bag. They are also available in two-piece individually wrapped packages. — Seattle Chocolates, 8620 16th Ave. South, Seattle, Wash. 98108; 800-334-3600;
Latex-free Gloves 4
With current latex allergy concerns continuing to grow, Clean Ones Corp. launches new products that recognize this challenge. The company features latex-free household gloves, available for a branded or private label program. The glove is designed to fit into the company’s good-better-best line that includes premium, long and regular gloves. — Clean Ones Corp., 333 SW Fifth Ave., Suite 400, Portland, Ore. 97204; 503-224-5211;
Low-carb Pasta
The Dakota Growers Pasta Co. follows the low-carb phenomena with the introduction of a low-carb product called Dreamfields. The product is made mostly from semolina, a granual flour that is used to make traditional pasta, but now has a fiber blend added to block digestion of most carbohydrates. The line includes spaghetti, elbows, penne rigate and linguine. The pasta only has 5 grams of net carbohydrates for each 2-ounce serving, compared with the company's regular pasta's 42 grams. — Dakota Growers Pasta Co., 1660 S. Highway 100, Suite 434, St. Louis Park, Minn. 55416; 763-253-0441;
Ice cream pie
Safeway Inc., distributor of The Bakery Counter line of frozen ice cream pies, launches Dulce De Leche Caramel Ice Cream Pie. The pie is sold in a 12-ounce windowed box so consumers can easily see the decorated product. The pie has whipped topping and real cream rosettes and is drizzled with caramel. The Bakery Counter line of frozen ice cream pies also includes Chocolate Chip Mint.
— Safeway Inc., P.O. Box 99, Pleasanton, Calif. 94566-009
3“Nutritious” cookies
Organic Milling Co. introduces Nutritious Living Hi-Lo Cookies. The Chocolate Chip and Fudge Chocolate Chip varieties have 0 grams of sugar and 0 grams of trans-fat. Net carbohydrates equal 2 grams and 3 grams per serving, respectively. They are sold in 1.43-ounce packages with four cookies in each. — Organic Milling Co., 505 West Allen Ave., San Dimas, Calif. 91773-1487;
Organic Oils4
Catania-Spagna Corp. features Atlantic Organic Oils. The USDA-certified and certified-organic line of oils includes: Extra Virgin Olive Oil, Soybean Oil, Canola Oil, Sunflower Oil, Hi-Oleic Sunflower Oil, Hi-Oleic Safflower Oil, Sesame Oil, Toasted Sesame Oil, Palm Shortening, and Blended Oils. Custom blends are available upon request, and the company also features organic vinegars including Apple Cider Vinegar, White Grain Vinegar, Balsamic Vinegar, Brown Rice Vinegar and Red Wine Vinegar. — Catania-Spagna Corp., 1 Nemco Way, P.O. Box J, Ayer, Mass. 01432-0227; 978-772-7900;

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