New Products

October 10, 2008
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American Consumer Products LLC launched a new line of household cleaners available for private label programs. Each product in the line is offered in a 100 percent recyclable 12-oz. pouch. Products include Concentrated Glass and Multi-Surface Cleaner - Organic formula; Concentrated Window Cleaner - Ammonia-Free, Biodegradable formula; Concentrated All Purpose Cleaner and Degreaser - Biodegradable formula; and Concentrated Shower and Bathroom Cleaner - Original formula. Each bag will refill a standard 32-oz.-size cleaner or sprayer bottle six times. Consumers pour 2 oz. of concentrate into an empty 32-oz. bottle and fill the remaining 30-oz. volume with tap water.
- American Consumer Products LLC; 10883 Kinross Ave., Los Angeles, CA 90024; 310-443-3330;


Tina’s brand bakery goods are now owned by Artimex LLC, an artisan Mexican bakery that produces a variety of frozen dough and fully baked products individually wrapped and bulk. Tina’s brand formulations available for private label programs include muffins, cookies, brownies, Danishes, turnovers and sweet rolls.
- Artimex LLC; 12764 Florence Ave., Santa Fe Springs, CA 90670; 562-777-0924;


Premier Brands of America introduced men’s deodorant and anti-perspirant sticks featuring masculine scents that complement its line of men’s body sprays. The 3-oz deodorant stick and the 2.7-oz anti-perspirant stick are available for store brands or under Premier’s Foxx label.

- Premier Brands of America; 120 Pearl St., Mt. Vernon, NY 10550; 718-325-3000;


VitaCeutical Labs, manufacturer of natural premium private label dietary supplements, launched the KidFit DHA chewable softgel, a dietary supplement developed for children. KidFit DHA supports proper brain development and cardiovascular and nervous system health. The dairy-free orange crème chewable KidFit DHA contains 200 mg of DHA (docosahexaenoic acid) per serving. The small round softgels are easy for kids over age 3 to chew. They are corn- and gluten-free. Each batch is tested for mercury, PCBs and other harsh chemicals, and is derived from cold-water fish off the coasts of South America.

- VitaCeutical Labs; 46 Corporate Park, Irvine, CA 92606; 949-863-0340;


MaMa Rosa’s introduced Lean Lifestyle, its first line of frozen health-oriented pizzas. The pizzas also are available for store brand programs. Each serving contains less than 270 milligrams of sodium and no trans or saturated fats or cholesterol. The pizzas are certified by the American Heart Association to carry the heart-check logo.

The large and two-pack frozen mini pizzas come in four varieties: Low-Fat Cheese, Turkey Pepperoni, Pepperoni-Style and Fire-Roasted Veggie.

- MaMa Rosa’s LLC; 1910 Fair Rd.; Sidney, OH 45365; 937-498-4511;

New On The Shelf


Top Care entered the home health monitoring category with the introduction of three blood pressure monitors. The three monitors include a Wrist Blood Pressure Monitor, a Manual Inflate Blood Pressure Monitor and an Automatic Blood Pressure Monitor. Each monitor is easy to use and comes with instructions written in English and Spanish.

- Topco Associates LLC, Skokie, Ill.



Walgreens new Memory Foam Insoles are made with soft memory foam that contours to the feet. They are designed to fit all types of shoes and provide shock absorption cushioning from the toes to the heel. This product is compared to Dr. Scholl's products and retails in a pack containing one pair that fits up to a size 13. Also available are Gel Insoles for women and Odor Stopper Insoles.

- Walgreen Co., Deerfield, Ill.



Kirkland new Signature Weight Loss Shake is 99 percent fat-free and can be used as a meal replacement. The Milk Chocolate-flavored shake contains 24 vitamins and minerals and provides a good source of calcium and protein. The product retails in a pack containing 24 11-oz. cans.

- Costco Wholesale Corp., Issaquah, Wis.



Archer Farms Monkey Bread Mix range is now available in Wild Blueberry, Triple Berry White Chocolate, Apple Cinnamon Chip, Caramel, Mocha, and Oatmeal Raisin. Consumers just need to add water and melted butter before baking. Also available are Chocolate Overload Brownie Mix, Black Forest Brownie Mix and Chocolate Cappuccino Brownie Mix.

- Target Corp., Minneapolis


Source for “New on the Shelf” items: Mintel’s Global New Products Database

Packaging: Contamination Tracking

StrataTrace, a labeling technology created by Label Technique Southeast, helps trace and track product contamination and counterfeiting. Using StrataTrace, anyone along the supply chain can quickly track and trace tainted products or identify counterfeits. Labels with StrataTrace technology use a variety of methods - from microtaggants and microtext to different forms of bar codes - to create a labeling platform that is custom-designed for any job. Although StrataTrace is not designed to determine whether an item is contaminated, its technology allows the source of a contaminated product to be identified quickly.
- Label Technique Southeast Inc.; 3377 Bill Metzger Lane, Pensacola, FL 32514; 800-476-1028;

Packaging: Eco-friendly Bottles

Amcor PET Packaging’s Diversified Products division is now able to use 100 percent post consumer recycled (PCR) polyethylene terephtalate for molded bottles, in lieu of the 100 percent virgin PET that typically is used. By converting to 100 percent PCR on a 28-oz. bottle, for example, the carbon footprint is reduced by 60 percent, or 63.14 kg of carbon dioxide equivalent per thousand containers produced.
- Amcor PET Packaging, 935 Technology Dr., Ste. 100, Ann Arbor, MI 48108-8919; 734-302-2802;

Packaging: Tree-free Paper

Disc Graphics is responding to growing demand for non-cellulose based (tree-free) paper with DISCover Green Paper, which is derived from mineral powder - principally calcium carbonate - with small amounts of non-toxic resin as a bonding agent. The product is intended to offer an environmentally friendly alternative to conventional paper and can be used in packaging applications such as cartons.
- Disc Graphics Inc.; 10 Gilpin Ave., Hauppauge, NY 11788; 631-234-1400;

Packaging: Tamper-evident Label

Badger Tag & Label prints labels that include a VOID pattern adhesive to clearly display evidence of tampering. The label material is designed to leave the word “VOID” behind if the label is peeled away. The VOID copy is available in silver or white, although the label stock can be tinted any color. Badger can do all the printing on the label, or the end user can imprint the label with laser, dot-matrix or thermal transfer printing.
- Badger Tag & Label Corp.; 83 Bentert St. PO Box 306, Random Lake, WI 53075-03006; 800-331-4863

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