Supervalu Continues PL Expansion, Value Tier Leads the Way

October 20, 2011
/ Print / Reprints /
/ Text Size+

Supervalu, Inc., will continue to expand its selection of private label products, including adding 80 items to its Shopper’s Value label, the Eden Prairie, Minn.-based retailer reported Wednesday in a quarterly earnings call with analysts.


“Supervalu continues to expand its selection of value-oriented products. Into the second quarter, we have devoted more displays and shelf space to these items, including 10-for-$10 merchandise and entry-priced private label brand offerings like $1 pizzas. By the end of the fiscal year, we will have added 80 new items under our Shopper's Value label,” explained CEO Craig R. Herkert during the call.


The retailer plans to continue expanding on the value end of its private label portfolio in response to continued economic weakness and low consumer confidence


“Understanding the importance of price and value in today's environment, we are committed to narrowing the relative price gap that has evolved in some of the markets where we compete. Accordingly, we continue to invest in price on select items, categories and across specific markets, such as our new produce initiative in the Chicago market. We've got more than two dozen new items that have come out. We have more coming out for the rest of the year. We see great take-up,” states Herkert.


The retailer reported fiscal 2012 second quarter net earnings of $60 million compared with a net loss of roughly $1.5 billion in the same period last year. Sales for the fiscal 2012 second quarter reached $8.4 billion compared with sales of $8.7 billion in the same period last year.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.



Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px

PLB Marketplace