- Baby Non-Food Products
- Baking/Cooking Staples
- Household Products
- Kitchen Products
- Paper Products
- Personal Care
- Pet Products
- RESEARCH & AWARDS
Private label dollar sales in the U.S. increased 21 percent from 2007 through the 52-week period ending Oct. 1, 2011 compared to a three percent national brand increase during the same period, said a report released in the second half of 2011 by New York-based research firm Nielsen.
“Consumers have embraced store brands with open arms, and in turn, many retailer products delivered on their quality and value promises. In a Nielsen study, about three-quarters of shoppers viewed store brands as a ‘good alternative to name brands,’ and even more encouraging for retailers, almost four in 10 buyers felt that ‘some are higher quality than name brands,’ “ explains the report.
Private label sales reached $91 billion in the
Only 17 percent of those surveyed believing that private label products were for “people on tight budgets and (who) that can’t afford the best,” says the study.