Walmart Unveils Its Own Private Label Front-of-Package Nutrition Icon

February 7, 2012
/ Print / Reprints /
/ Text Size+

Bentonville, Ark.-based Walmart, on Feb. 7 unveiled its “Great For You” icon, a front-of-pack label that it says is designed to give its customers an easier way to identify healthier food.


“Walmart moms are telling us they want to make healthier choices for their families, but need help deciphering all the claims and information already displayed on products,” says Andrea Thomas, senior vice president of sustainability at Walmart in a company statement. “Our ‘Great For You’ icon provides customers with an easy way to quickly identify healthier food choices. As they continue to balance busy schedules and tight budgets, this simple tool encourages families to have a healthier diet.”


The icon is part of Walmart’s major nutrition initiative that includes plans such as reformulating thousands of packaged food items, including private label products, by 2015. It will reduce sodium content by 25 percent and added sugars by 10 percent and eliminate trans fats in its private label offerings..


The icon adds another front of package nutrition labeling approach to the plethora of systems already on U.S. private label and other food packages as the food industry seeks to respond to consumer concerns and to forestall government action that could mandate a federal front-of-package nutrition labeling system.


Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.



Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px

PLB Marketplace