Sam's Club Macaroni Takes Top Honors in PLBuyer Design Competition

November 15, 2011
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Sam’s Club Daily Chef Premium Quality Elbow Macaroni was named the best of show in PLBuyer’s Design Excellence Awards Monday evening. The macaroni package, designed by Michael Osborne Design, also won as the best in the on-shelf category.


Osborne and Sam’s Club also captured a top prize in the baby care category with its design for Sam’s Club’s Simply Right Baby Formula and won the refrigerated NBE category with its design for Sam’s Club’s Artisan Fresh Artichoke Spinach Dip.


Other winners included The Fresh Market’s chocolate bars in the on-shelf premium category; Roundy’s Vero coffee in the premium beverage category; Daymon Design on behalf of Spartan Stores for its Spartan Ice Cream in the frozen NBE category; Pharmaca Integrative Pharmacy for its Pharmaca Hand Soaps in the health and beauty care category; CBX and Walgreens for its Pet Shoppe line in the pet food/care/supplies category.


International winners included Watt International, Toronto, for its design of Canadian retailer Longo’s value line for frozen foods and its design of Canadian retailer Zellers' Sentiments line of women’s items in the beauty and cosmetics category. South Korea’s Lotte Mart won in the eco category with its Smart Eco facial tissue.


Fourteen category winners were announced by PLBuyer's Publisher Brion Palmer at a special awards ceremony Monday evening held in conjunction with the annual Private Label Manufacturers Association trade show. PLBuyer assembled a panel of noted product designers to judge the more than 100 entries it received in its design contest, which was completely redesigned itself this year

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