The Next Generation of Private Label knows that while consumers may shop with lists, they're open to picking up private label offerings as they shop.
The Next Generation of Private Label knows that while consumers may shop with lists, they're open to picking up private label offerings as they shop. Come here Leslie Brown, in-store marketing director for Valassis, as she talks about how effective in-store marketing and merchandising can increase private label’s share of the typical shopping basket at the PLBuyer Conference June 5-7 in Chicago
According to an August, 2011 survey by Southfield, Mich.-based consulting firm AlixPartners, 93 percent of consumers say that marketing methods such as in-store signage and product displays-which typically point to promotional and sale items-can influence them to purchase items not on their shopping list.
The Top 4 Reasons You Need to Attend:
• More Retail Speakers Than Any Other Private Label Conference
• Walk The Aisle of The Conference PLBuyer Superstore
• Curriculum includes 3 core disciplines for private label success: Product Development, Merchandising & Marketing
• Private Label Taste Competition
Network with hundreds of private label retailers, suppliers, design firms and other industry professionals. Visit www.plbuyerconference.com
to register today!