Cheese the Leader of PL May Promotions

July 13, 2011
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Cheese products, both deli and pre-packaged, led the way in private label print promotions during May. Private label cheese in the dairy category took up 39.9 percent of the private label print ad space in circulars for the first week in May, for example.


These findings emerged in an analysis of supermarket print ad circulars done exclusively for PLBuyer's eReport by Chicago-based research firm MarketTrack.


Sour cream and dip products were featured in 39.2 percent of private label print promotions for the first week in May, another strong showing. Products that received small portions of ad circular space during the month include bagels, side dishes and hot dogs. Cheese at 39.9 percent in the first week of May was had the single largest percentage of ad space in any given week during the month, followed by sour cream with 39.3 percent in the second week of May.

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