Ahold Planning Major U.S. Private Label Growth

November 28, 2011
/ Print / Reprints /
/ Text Size+

Dutch retailer Ahold plans on achieving at least a 40 percent penetration rate of its private label products in the United States in the next five years, according to a company report released Nov. 21.


“Our new growth strategy will ensure Ahold remains successful and at the forefront of the food retail industry. We are reshaping our retail businesses to connect with our customers in a more personalized way and to provide an even better shopping experience in our stores and online,” said Dick Boer, chief executive officer, in the report.


 “[Ahold plans to] broaden our offering by further developing and rolling out our successful store formats, expanding our online business, and building an even better, more relevant assortment with increased own-brand penetration. Our online businesses are already the number one online food retailers in the Netherlands and United States. We plan to significantly expand our footprint in the next five years and triple online sales to €1.5 billion. In early 2012, we will begin testing pick-up points in both Europe and the United States that allow customers to order online and pick up their groceries themselves from designated locations,” explained Boer.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.



Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px

PLB Marketplace