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Fresh & Easy to open first stores in Northern California

August 20, 2010
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Fresh & Easy Neighborhood Market, El Segundo, Calif., said it plans to open eight stores in the San Francisco Bay and Modesto areas of northern California in early 2011. The stores will be Fresh & Easy’s first outlets north of Fresno. The U.S. arm of British grocery retailer Tesco first opened in the south of California in November 2007 and now operates more than 150 stores across Nevada, Arizona and California. The new stores will be located in: San Francisco, San Jose, Danville, Pacifica, Vacaville, Modesto, Walnut Creek and Concord.

“We’re excited to continue opening new stores and creating jobs throughout California. Customers love our stores and we are eager to introduce Northern California to Fresh & Easy and our fresh, wholesome food at affordable prices,” said Tim Mason, CEO.

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