East South Central Maintains Dominance in Drug Chain PL Sales

June 22, 2011
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The East South Central region of the United States maintained dominance over other regions in the drug chain channel from 2009 to 2010, according to PLMA’s 2011 Private Label Yearbook released the week of June 20.


In both dollar and unit share, the East South Central region was significantly higher than its competitors. Despite a 0.7 percent loss in unit share since 2009, the region kept its lead from the previous year. At a 16.9 percent dollar share in 2010, the region saw a 0.1 percent increase from the previous year, maintaining its role as leader of the country in the channel.


PLMA’s 2011 Private Label yearbook was created using data from The Nielsen Company for the 52 weeks ending Dec. 25, 2010.

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