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Silk Comes To Snacking and More

February 24, 2010
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Los Angeles-based Global Icons, a licensing and brand merchandising agency, announced an exclusive licensing partnership with WhiteWave Foods’ Silk brand. Under the partnership, Global Icons will develop and leverage strategic licensing partnerships with manufacturers and retailers to strengthen Silk’s brand penetration and help increase the depth of consumption through the launch of new food categories in the refrigerated, shelf-stable and snack aisles.

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